Storytelling for purpose-driven brands.

Studio Dalila is founded by Charlotte Austin - a Creative Director and Copywriter known for telling stories that matter across every digital touchpoint.

From global fashion to fintech, she’s built brand and content foundations for brands like NEXT and Fenwick, launched Klarna and Lyst into new markets, and introduced Saisei and Pangaia to new audiences.

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Strategy

Copy + Comms

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Creative Direction

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  • Thank you again for an amazing brand and tone of voice workshop yesterday, the team left feeling inspired and excited to push our copy further!

    - Diana Bell-Heather. Copy Manager

    NEXT

  • It was an absolute privilege to work with Charlotte. If you’re looking for a strategic head and an editorial eye, I can’t recommend Charlotte enough.

    — David Watson, Design Lead

    Klarna

  • Charlotte is an absolute pleasure to work with. She has a creative flair that is so hard to find and she got the tone of voice and vision of the brand straight away.

    — Amy-Claire Short, Digital Marketing Manager

    L.K. Bennett

  • I don't think I've ever worked with a freelancer before where there's been no edits needed...!

    — Marion Chomse, Head of Marketing

    Walking on Earth

  • It was a pleasure working with Charlotte on copy and strategy for a D2C wellness brand launch. She brought a strategic, analytical eye to all of our conversations and her writing is superb! She really nailed tone of voice and even helped us develop our own brand guidelines further. Highly recommend working with her!

    — Safia Tapal, Growth Lead

    The Bakery

  • Approaching every situation with a positive attitude, Charlotte's support and guidance kept our team on track to successfully deliver objectives in a challenging time. She would be an asset to any content team in need of an adept leader.

    — Stephanie Bain, Senior Copywriter

    LYST

  • Charlotte has been a pivotal member of the Slerp family. As our business has evolved, Charlotte has contributed significantly to us laying down foundations for future growth across multiple functions.

    — JP Then, CEO

    Slerp

  • Charlotte was wonderful to work with. A positive attitude in an extremely fast paced environment with the ability to produce engaging content that fitted to brief and brand tone of voice.

    — Charlotte Heron, Content Manager

    Missoma